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Journal

Meet The Artisan: Aimee with Bushel & A Peck

Meet The Artisan: Aimee with Bushel & A Peck

This month's featured artisan, Aimee, Founder of Bushel and A Peck.  here

What mantra do you live by?

For me personally, I live by the mantra “I am good enough.” For most of my life, I have struggled with believing that I am good enough, so therefore I try to incorporate it into my daily dialogue with myself as much as possible as well as my business.

How did you get your idea for the business?

I got the idea for my business while I was living in Central Oregon aka “The High Desert”. It was 2016 and I was struggling finding a good non-toxic lip balm that actually worked on my overly parched lips. I am a DIY type person so I decided to do some experimenting, learn more about natural ingredients, and experimented until I created the formulation that worked for me. At first I was creating lip balms just for myself and giving them away as gifts but then people started to come back and tell me how well they worked for them and if they could purchase them. So I started an Etsy with 5 lip balms and the rest is history :) 


What was your mission at the outset?

My mission from the outset is to provide non-toxic, minimal ingredient products to hydrate the skin and help repair it over time as well as incorporate important messages about mental health and being kind to both your body physically and mentally. 

 

What is unique about your business?

I formulate and handcraft every product myself, incorporating inspiration from my Japanese heritage and my partner’s Norwegian heritage. A lot of my products are named after either people that have inspired me like my grandmother, Kayoko and my partner’s late grandmother, Ginny. I also love to give back so I often tend to have a non-profit organization I am sponsoring with profits from orders or donate products. 

 

What is the most difficult thing about building a consumer brand from scratch?

The most difficult part is finding really good reliable suppliers for what you are creating and setting boundaries for yourself. Costs are a huge part of it too but I think that part is dependent on what you are creating/selling.


What is your favorite aspect of the business?

The creativity behind it all and my customers. It’s so fun to dream up new products, to formulate them, and then to see customers experience it as well as hear their testimonies of how much it’s improving their skin. Getting to know my customers is such a joy to me and knowing that I am creating something that is making a positive impact on their lives is even better.

What did you do before starting your business?

Before I started Bushel & a Peck, I worked for a couple technology companies and was the Art Director for the Boys & Girls Club of Bend.

If you had one piece of advice to someone just starting out, what would it be?

Community, community, community. The biggest difference in my business was when I became a part of an group in my town that was solely dedicated to women who started their own businesses. I was able to ask for advice or help, commiserate, collaborate, brainstorm, be mentored, as well as mentor others. It truly made the biggest difference in my business and some of my greatest friends and supporters have come from that group. Find people that will stand in your corner and believe in you but most importantly, believe in yourself and what you are doing because at the end of day, it’s most important to be proud of yourself!