Emily, the founder and artisan behind "The Good Hippie," a small-batch line of skincare products located in Austin Texas sat down with Indigo and Sage to share her story. See her featured line of products on Indigo and Sage here.
What mantra do you live by?
The “easy” feels good in the moment, the “hard” feels good for long after.
How did you get your idea for the business?
I took over the business in 2018! The founder began the business with just one product- the body oil! She was a licensed massage therapist and started breaking out up to her elbows in rashes from commercial creams and lotions that are considered “safe.” Many of these lotions have endocrine disrupters, carcinogens, and other yucky things that contribute to all sorts of problems. Since then, the business has expanded to include three facial lines, a home collection, a beauty collection, and more body products!
What was your mission at the outset?
To take money out of big company’s pockets and force them to raise their standards. We can’t compete with the bigger brand that outsource their manufacturing and create products for pennies overseas, and we really don’t want to. But we want to do what is right so that we give consumers a better option when purchasing products that are intended for holistic self-care. The beauty industry is a very ugly world, and I want to make it prettier. If even we can be an example and influence other companies to change a few of their practices, we’ll make a difference! But first we have to educate our client base on the harms of big business in the self-care sector- including environmental impacts, poisoning customers, cheap ingredients, and making millions off the backs of underpaid workers.
What is unique about your business?
We handcraft everything in Austin with all natural, vegan ingredients that are ethically sourced and eco friendly! Even our studio practices are eco-friendly and sustainable. We also give back to two nonprofits- The Performing Arts Project and Souljourn Yoga!
What is the most difficult thing about building a consumer brand from scratch?
Educating people about the harms of the industry that we’ve all become so accustomed to.
What is your favorite aspect of the business?
Connecting with customers! Hearing their stories and working with them one on one to make sure they’re yielding the results the want!
What did you do before starting your business?
I was a professional dancer, dance teacher, and yoga instructor! I’m al about taking care of the body!
If you had one piece of advice to someone just starting out, what would it be?
Don’t give up. It’s not as hard as you think. Be patient and passionate!